64Solar Rebrand
Over the past several years, 64Solar has established itself as a smart, economical, and reliable industrial solar contractor in the New York Tri-State Area. However, when they realized that both their skills and ambitions were much larger than merely installing panels, they came to me for a boost to their brand. After holding multiple stakeholder interviews and taking them through a repositioning exercise, it was clear that their expertise in solar was only a fraction of their true value proposition.
Cloudless™ by 64Solar
Their newly crafted go-to-market strategy was dubbed ‘Cloudless™ by 64Solar’. Rather than selling a system of panels and batteries, the Cloudless process is a comprehensive look at a company’s potential for everything from energy efficiency and savings, to roof renovations and even the possibility of 5G tower installation. With a full rebrand and new website echoing this fresh positioning, 64Solar went from a first-class solar installer to an all-encompassing energy consultancy.
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