E.L.F. Beauty Content Strategy
I had the pleasure of joining the team responsible for the relaunch of the new E.L.F. Beauty corporate website. Prior to this project, their corporate site was only for investors and wasn’t tuned for all the other types of individuals who found their way there, such as employees, press, customers, and potential partners. I was responsible for crafting personas, user flows, messaging hierarchy, and information architecture.
Corporate, but creative.
I set out to take users of the site, regardless of their purpose for visiting, on a fun and engaging journey through the story of the brand. It was mission-critical to introduce corporate values, each unique subbrand, environmental responsibility, fiscal strength, and of course, the latest updates.
