Autumn in the Catskills of Upstate New York is a straight up magical time and a perfect backdrop for a day of branded content creation. The Hamilton Khaki Field Titanium is a watch begging to go on an adventure. It’s insanely lightweight, highly legible, and chock full of military-inspired vibes. I felt like these attributes paired it perfectly with another adventure-ready mechanical marvel, the Indian FTR 1200 S.
Branded Content with Watchonista
I concepted, scouted, styled, and produced a photoshoot and ensuing branded content piece on Watchonista, pairing this duo set against the fall foliage of the Shawangunk Range in the Catskills.
The concept positioned the article as a behind-the-scenes look at what it takes to review a motorcycle and how a watch is a crucial tool to have on wrist. The article was published in coordination with the actual review of the motorcycle, which was published on Forbes the following day.
Hamilton’s marketing team loved the product shots so much, they even ended up on the homepage.
