Capabilities
Brand Positioning
I’ve been fortunate to work with multiple brands on establishing their brand’s tenets, vision, and mission. Over the years I’ve developed a strong, proprietary methodology for honing in on exactly what sets your brand apart and how to communicate it in a way that no one else can.
Copywriting
Storytelling is at my core. As a schooled screenwriter, I take a narrative approach to nearly all writing assignments. I search for the story at the heart of the project and can exhibit it through ads, social media, both short and long form articles, and technical docs.
B2B Marketing
I have deep experience building corporate and sales communication strategies into full and effective B2B marketing plans. Whether it’s positioning leadership to conferences and trade publications or building out corporate sites and newsletters, I understand how to create B2B buzz.
Go-to-Market Strategy
Once your brand positioning is established, I can work with you to locate whitespace and take your unique selling proposition to market in a succinct, own-able, and memorable fashion. I build out messaging, sales tools, corporate sites, and handle executive and sales presentation training.
Deck Building
I love a good deck. In fact, sometimes when I simply want to relax, I build a deck just to unwind. I have developed a unique structure and storytelling approach to sales decks that allow for flexible, high-paced deck building across multiple devices, platforms, and operating systems.
Brand Licensing
I have built the licensing and collab programs at multiple companies into strong lines of business and have formed powerful bonds with some of the best agencies in the biz for brand licensing. I create methodologies around balancing brand licensing with ad sales, which can be very tricky.
Business Development
I get a ton of satisfaction out of connecting a service provider with the ideal clients. Whether you’re an agency, a media platform, or a brand—I’m skilled at leveraging my personal network to locate the perfect partners in order to help you grow your business in the right way.
Branded Content
I began my career as a producer and that get-the-job-done mentality still exists in all I do. I concept, create, and produce original content, activations, videos, and campaigns for brands. This content is high-quality, high-concept, and absolutely doable all at the same time.
Audience Activation
I’ve had multiple opportunities over the years to concept, create, and produce rich audience activations both digitally and experientially. I’ve crafted events that draw hundreds of quality fans and enthusiasts to social activations that build fresh and authentic online followings.
